(Continued from Post #135.) These two posts provide an educational foundation for potential sponsoring corporations that want to expand their marketing efforts to include humanitarian programs. The emphasis is on educational rather than informational, as few people know much about the values that are the most important aspect of their personal survival, existence and sustainability.
A corporation with a global marketing base would probably want to begin with a pilot program in a nation that would benefit most from their sponsorship of a social sustainability educational program; and follow it with a local community poverty eradication program. Several nations could be pointed to is an emerging literate democratic nation with segments of its population that live in poverty. Sponsorship of a true humanitarian project as this represents a long term effort to establish a long term beneficial association between the corporation, its product and consumers. This benevolent association could become the lead-point of a global marketing program.
In the global market, consumers would be attracted to the corporation’s products because its image would be associated with a concern for a higher quality of life for others; and, a concern for their growth. Because the values of Social Sustainability are universal to all people, successful community programs could be easily replicated in other nations. Doing so for those who have lived in poverty is a clear demonstration of accepting those people as social assets of equal value as those who are not living in poverty. The benefit for everyone is that those who have benefited by the sponsorship of the corporation will have developed some of their innate potential, and eventually become consumers.
I have just returned from my own educational outreach effort in the form of a free 3-hour workshop in Statesboro, Georgia where I introduced, a) the Fundamentals of Social Sustainability, b) the local community Social Sustainability Design Team process, and c) the Schematic for Validating Social Sustainability of the designs that local community Design Teams may produce. This brief workshop was be hosted by Professor Emerita Rosemarie Stallworth-Clark, Ph.D., and Annette Holloway, Ph.D., Founder, African American Business Owner’s Community Foundation; and held at the Luetta Moore Community Building, 121 Martin Luther King Drive, Statesboro, Georgia. A follow-up session was held on Saturday, April 25th, 1-4 pm at the home of Dr. Stallworth-Clark. What became apparent from this second meeting was something I did not expect: Obvious evidence of condescending prejudice by black clergy toward women in positions of church authority. Go figure.
A corporation with a global marketing base would probably want to begin with a pilot program in a nation that would benefit most from their sponsorship of a social sustainability educational program; and follow it with a local community poverty eradication program. Several nations could be pointed to is an emerging literate democratic nation with segments of its population that live in poverty. Sponsorship of a true humanitarian project as this represents a long term effort to establish a long term beneficial association between the corporation, its product and consumers. This benevolent association could become the lead-point of a global marketing program.
In the global market, consumers would be attracted to the corporation’s products because its image would be associated with a concern for a higher quality of life for others; and, a concern for their growth. Because the values of Social Sustainability are universal to all people, successful community programs could be easily replicated in other nations. Doing so for those who have lived in poverty is a clear demonstration of accepting those people as social assets of equal value as those who are not living in poverty. The benefit for everyone is that those who have benefited by the sponsorship of the corporation will have developed some of their innate potential, and eventually become consumers.
I have just returned from my own educational outreach effort in the form of a free 3-hour workshop in Statesboro, Georgia where I introduced, a) the Fundamentals of Social Sustainability, b) the local community Social Sustainability Design Team process, and c) the Schematic for Validating Social Sustainability of the designs that local community Design Teams may produce. This brief workshop was be hosted by Professor Emerita Rosemarie Stallworth-Clark, Ph.D., and Annette Holloway, Ph.D., Founder, African American Business Owner’s Community Foundation; and held at the Luetta Moore Community Building, 121 Martin Luther King Drive, Statesboro, Georgia. A follow-up session was held on Saturday, April 25th, 1-4 pm at the home of Dr. Stallworth-Clark. What became apparent from this second meeting was something I did not expect: Obvious evidence of condescending prejudice by black clergy toward women in positions of church authority. Go figure.